SOL CINEMA IN AMMANFORD

The solar powered cinema in a caravan, The Sol Cinema, was in town all day on Friday 5th March and had a permanent queue of school groups and others. It is a tiny 1960s caravan converted into a miniature cinema, complete with curtained screen, old style cinema chairs and a dvd projector which is powered by solar panels. We expected its amazing style to draw interested people in who we could then show a variety of short films on Fairtrade to. What was nice was that, as well as generating as much interest as we thought it would, nearly everyone around seemed to already be well aware of Fairtrade, and indeed several people were coming to us having done their shop at the Co-Op, complete with Fairtrade items in their bags. Ofcourse, as I keep saying, Utopia is not yet built on the banks of the Aman, and perhaps a random selection of people shopping up the other end of town might not have been so Fairtrade-aware. There is no doubt that the role of the Co-Op in making its customers aware of Fairtrade and in making it available and affordable at own-brand price levels has had a massive impact on our campaign in Ammanford and elsewhere.

The Co-Op also came together with other local businesses to help with the now annual (This was the second year) Giant Fairtrade Banana Split in the Arcade on the evening of the 5th. The Co-Op provided Fairtrade bananas, FRANK'S provided the ice cream, and LBS provided the guttering to lay the 30 foot long banana split out in.