Phil Broadhurst receiving the Fairtrade Foundation's Most Creative Campaign Award for work on the Carmarthenshire Fair Trade Way from James Mwai, Head of Fairtrade Africa and Elen Jones, Head of Fair Trade Wales.
Fairtrade campaigners from across Carmarthenshire are joining together as they take part in the inaugural walk of the Carmarthen to Whitland extension of the Carmarthenshire Fair Trade Way on Wednesday 9th July.
The walk extends the route pioneered last June which went from Ammanford to Carmarthen via Llandeilo.
The Carmarthenshire Fair Trade Way is part of a UK wide network of paths linking Fairtrade Towns, schools, shops and community centres. The Carmarthenshire route currently joins up with a route to Swansea, and will soon be extending westwards through Haverfordwest and on to St David's.
Staff from local Co-Operative and OXFAM stores will be joining the walk, as will various schools along the way.
Walkers and supporters will gather at The Tea Shop in Carmarthen Park from 9am, ready to set off at 9.30am. Staff and children from Johnstown Primary School will walk as far as their school, where they will then have a meeting with the Head of Fair Trade Wales, Elen Jones. The walkers will then continue on to Whitland, with stops for a Fairtrade lunch at Llangynog Village Hall and a Fairtrade Afternoon Tea at The Gate in St Clears, before finishing at The Co-Operative store in Whitland.
The walkers' weary feet will then be treated with Fairtrade foot lotion donated by LUSH.
Walk organiser Phil Broadhurst said : "Last year's walk won the Fairtrade Foundation's award for Most Creative Campaign of the Year. We're delighted to be continuing with this fantastic way of engaging local communities in the campaign for Fair Trade. What I particularly like about the Fair Trade Way is how it involves so many people right across the community; people from schools, pensioner groups, businesses, community groups and individuals are all coming together to support people around the world who need Fair Trade to be able to afford basic access to water, schools, or health centres."
Anyone wanting to join the walk, or wanting more information, can contact Phil on 01269 596933. 07580383598