Friday 16 October 2009

FAIRTRADE BEST MEDIA CAMPAIGN


Phil Broadhurst, George Alagiah, Andrea Wilkinson of Shared Interest.
Front : Esta Broadhurst, May Broadhurst, Cody Broadhurst, Rosa Broadhurst and Harriet Lamb, Executive Director of the Fairtrade Foundation.

An Ammanford family were in London on Saturday (10th October) to collect an award on behalf of the town's Fairtrade Group.
The group won the award for the Best Media Campaign in the UK during Fairtrade Fortnight 2009.
Group member Phil Broadhurst and his daughters, May, Rosa, Cody and Esta, were invited up to the Fairtrade Foundation's conference in London to collect the award which included a £500 cheque donated by the Shared Interest Foundation which will be used by the Ammanford Group for future campaigns work promoting Fairtrade in the area.
Amman Valley School Year 7 pupil Rosa Broadhurst was presented with the award by BBC news presenter and Fairtrade supporter George Alagiah.
Her father, Phil Broadhurst, said : "The events in Ammanford during this year's Fairtrade Fortnight, particularly the Fairtrade banana split in The Arcade and the schools' Fairtrade banana relay races, were such a success because of the participation of so many young people from the area, so it seemed fitting that it was a young person who collected the award."
The Conference also saw the announcement by International Development MInister Douglas Alexander of an extra £12million of government funding to support the Fairtrade Foundation's work in helping farmers and producers around the world work their way out of poverty. Phil Broadhurst commented : "It was nice to be there, along with Fairtrade campaigners from around the UK, when that announcement was made as it made us realise that our grass roots actions have actually influenced government policy. The recent announcement by Cadburys that all their Dairy MIlk chocolate is now Fairtrade also shows the mainstream impact which campaigns like those in Ammanford have made. We do feel like we are making a difference, but there is still a long way to go, and people need to keep thinking about the working and living conditions of the farmers and workers around the world who produce what we consume."

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